Reader's Digest embraces multimedia, reduces frequency of print publication

This article is from the Chicago Tribune and shows a trend that we are starting to see with print publications. This change in the way publications are working presents challenges and opportunities to us in the PR field. It really highlights how important PR is.

http://www.chicagotribune.com/business/nationworld/wire/sns-ap-us-readers-digest-changes,0,4577597.story

Eli Lilly ‘Ghostwrote’ Articles to Market Zyprexa, Files Show

This article from Bloomberg is a good reminder about validity of peer-review data and helps to put perspective on corporate involvement in ghostwriting activities. There is a lot of buzz about this topic in the consumer media recently.

http://www.bloomberg.com/apps/news?pid=newsarchive&sid=aVvfe.v1k_VY

An Open-Mike Event for Small-Business Ideas

People are in need of inspiration, innovation and being reminded that it’s okay to take risks—even if it requires stepping out of your comfort zone. Thus, insert the fresh idea and benefit of an “open-mike event” to share successes in small business. Nothing better than a round-table brainstorming discussion to spark new, and useful, ideas to thrive!

http://www.nytimes.com/2009/06/04/business/smallbusiness/04blob.html?ref=smallbusiness

Welcome from Pascale Communications

When I started Pascale Communications, LLC, one of my main goals was to cultivate an experienced, diversified staff that brought many different backgrounds and areas of expertise to the table. Nearly five years later, PC is expanding our communication and networking model by taking advantage of the social media that is at our fingertips. On a personal level, most people dabble in Facebook, Twitter, LinkedIn and other social networking sites. Now, as president of a growing healthcare public relations firm, I seek to increase PC’s professional network online and offer relevant insights into current trends in healthcare, as well as pharmaceutical and medical device public relations. We will also provide feedback from medical conferences that our team attends, recent campaign successes, networking tales and some articles you might have missed about us. My team and I will also offer professional insights into entrepreneurship, mentoring, managing (and working in) a virtual office and other related business development topics related to our team’s expertise – healthcare PR. We welcome you, happy reading and please feel free to send us feedback or request any other topics that you’d like us to cover. Enjoy.