While she promised she could generate dozens, we asked our President and CEO, Georgette Pascale, to share just five lessons she has picked up as a young business owner. Here are her tips - one for every year - on success as an entrepreneur:
1) You have to act on your vision and dedicate yourself to the follow-through.
Its simple, and describes all the “hard work” you’ll ever encounter; I am very fortunate, but I wouldn’t say lucky - You will have to work to make your dream happen.
2) Healthy relationships are the key to building a productive business and a thriving personal life.
Take the initiative to create opportunities, build relationships, and then maintain them - Truly rich friendships and client relationships are based on reliability, and a conscious effort to dedicate attention to one another.
3) A great support system is invaluable
From my industry contacts, to my husband, to my lawyer, nanny, and bookkeeper! On top of that, the right staff makes the company; I’m happy to have a great one. Achieving success means having someone on board that believes in your goals for the company (hello, Erin Caffrey!).
4) Business is business; Personal is personal
5) Put your name in the company’s.
With that kind of pressure, you will take the responsibility of being more flexible, nimble, focused, and excited about owning your business.
“Owning a business is, at its basics, pretty simple,” describes Pascale, “be grateful to your friends, return every phone call, smile politely under criticism, on and on... - Rely on the lessons that got you by on the schoolyard, and get you through every day, and whatever you’re trying to accomplish will follow.”
Visit the Pascale Communications, LCC Website
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