Fall Semester Internship Opportunity

Starting Date: Fall Semester, 2009

Schedule- This is a part-time (Interns can set their hours around their class schedule) non-paid internship. Past interns have submitted their time here for school credit. We work closely with university employees/contacts to verify the workload being completed.

Workplace Environment- We are an all-virtual PR firm, so candidates can conveniently work remotely in their home office environment.

Duties: This is a challenging position with a healthcare industry public relations firm. Pascale Communications interns do not stuff envelopes and mail kits. Our interns get hands-on account experience in the nuts and bolts of running a healthcare PR account. Duties include but are not limited to: media list development and confirmation, pitch development, assisting on active pitches and following through with segment or article development, byline/article development, online meeting and study search and reporting.

To learn more about Pascale Communications, please visit our website at: www.pascalecommunications.com

All interested candidates should submit their credentials/resumes to: info@pascalecommunications.com

Georgette Pascale Comments on AHIP's New National Ad Campaign

Pascale Communications’ Georgette Pascale was cited recently in the debate over healthcare reform. In an article published in Managed Healthcare Executive about a new ad launched by America’s Health Insurance Plans, Pascale responded positively to the campaign and reform saying, “Simply put, this is definitely a great strategic decision from a marketing/ ad/ PR messaging perspective.” Read on below!

Article Link: AHIP's new national TV ad campaign supports bipartisan reform.

Ad on Youtube: "Illness" - AHIP Reform Ad

Deb Holliday recently helped to plan a “Media Day” for one of our clients; her take on why this event is so important is below!

This year marked the fifth anniversary of Abbott Medical Optics, Inc.’s Media Day. While each one has been extremely successful and worthwhile for all those involved, this one will go down in the books as a standout for both Abbott and for the publication representatives in attendance.

What is Media Day? Media Day provides the opportunity for the company to present an overview of key clinical data, the latest product information and insight on key industry issues to the media given by a panel of leading clinicians and executives...all in one place. It also gives the media, the AMO marketing teams, and PC the chance to build relationships in more intimate setting than is possible at the large ophthalmology and optometric congresses.

Following each year’s event, Pascale has sent out a survey to each member of the media who attended, soliciting their feedback and suggestions. Every year we hear that our Media Day is the best in the industry. Always wanting to build on that success, we strive to incorporate the publication’s wish list in planning the next Media Day. The resounding request after the 2008 event was that we hold this year’s somewhere on the east coast. In previous years, it has been held in the California headquarters of AMO and in Aspen, CO.

With the economy being what it is in 2009, we recommended to our team at AMO that this would be a great year to have the event in the majority of the Publications’ backyards. Almost all of the trade publications are based in Philadelphia, Cleveland, New York, and New Jersey. AMO wholeheartedly agreed; this year it was held in Philadelphia and we had an amazing turnout; over 40 media representatives were in attendance.

AMO relied on us to do the early-stage event planning, such as choosing the hotel and restaurants. We researched the possibilities, including asking our media friends in Philly to suggest some venues. PC always plays a key role in all planning and management of the event, and, of course, garners great press from the event every year.

Georgette and I were both onsite and could not be more pleased to report that AMO Media Day went very well and the feedback has been phenomenal! The publications teams truly appreciated AMO’s willingness to “take the show on the road.” Most importantly, we have been able to confirm a slew of articles in progress, based on the product information and new data presented.

PharmaVOICE honors Georgette Pascale, president and CEO of Pascale Communications, LLC

Every year, PharmaVOICE honors the top 100 most inspiring people in the life sciences industry. This year, Georgette Pascale, president and CEO of Pascale Communications, LLC was selected as one of the PharmaVOICE 100 award winners – from more than 1000 total nominations. The Pascale Communications team couldn’t be more proud of our boss…and mentor. The attached article highlights Georgette’s career, community service, philanthropy and participation in several industry-related organizations. We wanted to share this honor and encourage you all to nominate your colleagues for 2010. Happy reading!

PharmaVOICE July/August 2009