Returning from AAO

We spend hours preparing for these huge medical conferences. Once on-site we attend meetings from 6am – late at night for days straight. What do we get out of all of the editor meetings, booth presentations, courses, symposia and dinners? Here’s what our team netted from this year’s American Academy of Ophthalmology:

Nearly fifty newly confirmed articles for our current clients, more than ten new business proposals for 2010, a successful five year anniversary party with more than 60 attendees, and insights into leading clinical trends in retina, glaucoma, cataract and refractive surgery.

We try to stay on the front edge of the curve in this and other subspecialties. Staying visible at these top industry meetings is key…we’re looking forward to the next one! Dermatology? Plastics? Urology? Stay tuned…

So you missed Georgette Pascale’s interview with Jim Roddey on WMNY? No Problem! You can catch all of her advice for small biz and entrepreneurs on the MoneyTalk1360 podcast!

Here's the link

Vision Expo West 2009 mirrored consumer trends echoed on the nightly news. Historically a fashion focused meeting with an emphasis on whatʼs new and hot in optical dispensing, the tenor of this yearʼs meeting was more subdued; the “buzz” from the symposia and exhibit floor you ask – practice management tips, including the transition to electronic health records (EHR).

Office efficiency is imperative especially with patients cutting back on what they deem "expendable” healthcare costs (including eye exams). We find benefits to online banking, scheduling, bill paying, gift buying, etc. Likewise, implementing EHR into any healthcare practice (large, small, corporate, private, etc) saves time and money in the long run. The data and testimonials support this. Vendors, including our own client, Compulink Business Systems, are providing educational programming to eye care professionals on site at upcoming medical meetings. These programs will help business owners and practitioners understand the benefits and considerations when transitioning to EHR. Keep an eye out for Compulinkʼs AAO booth program, and take note of more educational articles on this topic in both the optometric and ophthalmic industry journals. Itʼs sure to continue to be a hot topic next year.

Retina Congress 2009

The Pascale Communications team traveled to the Retina Congress 2009 in New York, where our time was spent meeting with ophthalmic editors, clients, and attending symposia specifically targeting the industry's most reputable retinal specialists.

While this year's meeting focused on education and the advancement of quality care, our energy was targeted towards the use of multimodality retinal imaging for diagnosing a variety of disease states, and the drug delivery systems and drug therapies that treat them.

It was a great opportunity to sit down with clients to begin discussing our collaboration in 2010, which will resume in San francisco later this month at the annual American Academy of Ophthalmology meeting. More AAO news coming soon!

Another great week for Pascale Communications! With two new projects for a veteran client, and a new assignment for a more recent client, the team is planning a busy autumn. We even used our virtual "skills" to beat travel trouble and won a project in Boston via Skype! Who else is looking forward to San Francisco at the end of the month!!